How To Minimize Risk in Marketing Decisions

Business professionals and non-profit leaders require answers to critical questions to make solid marketing decisions. This empowers businesses and organizations to grow. However, these decisions are risky and executives often feel overwhelmed and confused about how to get the insights and answers to make the right moves .

Join us for this workshop to provide you with a path forward to focus on the questions you need to answer and how to get powerful and impactful information. Attendees to this workshop will get:

  • A step-by-step guide to develop an action plan to get insights that inform some of your critical marketing decisions
  • Tips to use and pitfalls to avoid in getting this information
  • An approach to leverage what you know so you can focus on getting practical answers that fill in the gaps
  • A template to customize to your specific industry, business, and needs

Interested in attending? This workshop is specifically designed for:

  • Startups and entrepreneurs who need to address the major marketing decisions they need to make now and as they scale up
  • Small and mid-sized businesses executives and managers who already have some grounded marketing knowledge, but need to fill in some gaps
  • Non-profit and association leaders who need key insights on small budgets
  • Business professionals faced with the decision to pivot, and need new knowledge about an industry or market
  • Marketing consultants and business coaches who want to impress clients with customized insights

About our Presenter : Joy Levin has presented a number of highly acclaimed programs for the MIC. She has been leading her research firm, Allium Research and Analytics, for 22 years, and recently launched a new line of business, Growth SurgeR, specifically designed for small businesses and entrepreneurs to leverage industry and customer insights. She manages all phases of qualitative and quantitative research studies for a diverse portfolio of clients, ranging from not-for-profits and startups, to enterprises and Fortune 500 companies. Using both in-person and digital methods, Joy’s experience has incorporated both qualitative and quantitative research techniques, and spans a broad spectrum of topics including concept testing , branding , demographic and psychographic segmentation , product/market fit , loyalty , customer satisfaction , industry/market assessments , usage of key performance indicators , and competitor analysis .

Joy holds a Bachelor’s degree from Brandeis University and a Master’s in Business Administration from Boston University. She is the VP of Data and Insights for the Washington DC Chapter of the American Marketing Association, Market Research/Data Analysis Ambassador for Pragmatic Institute’s PAC community, the Event Lead for the DC/Baltimore chapter of Women in Research (WIRe) and has mentored many industry professionals.

Registration will close on Jan. 27 at 11 AM.

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