As more consumers seek sophisticated alcohol-free options, the beverage industry is undergoing a dramatic shift. One brand leading this transformation is Revvl, founded by sisters Livv and Lexx Mills. Revvl is more than just a non-alcoholic beverage brand—it is redefining the mocktail experience with bold, full-bodied, zero-proof cocktails that provide the same complexity and satisfaction as traditional alcoholic drinks.
The idea for Revvl was born from a personal need. After struggling with painful gut issues, Livv stopped drinking alcohol but still craved a flavorful, well-crafted cocktail. When she couldn’t find a mocktail that met her expectations, she and Lexx decided to create one themselves. The result is Revvl—a zero-proof cocktail line crafted with real, natural ingredients and over a decade of mixology expertise.
The Growing Market for Zero-Proof Cocktails
Consumer demand for high-quality zero-proof beverages is skyrocketing, driven by a shift in drinking habits and a desire for more mindful consumption. Studies show that 52% of Americans are drinking less alcohol and 30% do not drink at all. Despite this shift, nearly half of consumers report struggling to find satisfying non-alcoholic drink options in restaurants, bars and retail locations.
This demand has fueled the rapid expansion of the alcohol-free market, which is now the fastest-growing segment in the beverage industry, with an 18% compound annual growth rate (CAGR) projected through 2028 in the U.S. Revvl is perfectly positioned to capitalize on this trend, offering premium zero-proof cocktails that provide the same level of sophistication and experience as their alcoholic counterparts.
Unlike many non-alcoholic drinks on the market, Revvl is designed with craftsmanship and quality in mind. Each beverage is expertly developed by a Certified Specialist of Spirits, ensuring that every sip delivers a complex, balanced flavor. By leveraging years of industry experience and culinary innovation, Revvl is setting a new standard for alcohol-free beverages.
What Makes Revvl Stand Out?
While the non-alcoholic beverage market is expanding, many options fail to meet the expectations of sophisticated drinkers. Some zero-proof beverages lack depth and complexity, while others are overloaded with sugar or artificial ingredients. Revvl takes a different approach—one that prioritizes taste, quality and experience.
Each Revvl cocktail is:
- Crafted by a Certified Specialist of Spirits – Over 10 years of mixology experience goes into every recipe, ensuring a full-bodied, layered taste
- Made with real, natural ingredients – No artificial flavors, preservatives or excessive sugar, just authentic, bold flavors
- Designed for premium social experiences – Ideal for upscale hospitality, home entertaining and consumers looking for an elevated alcohol-free alternative
Revvl is committed to making the zero-proof cocktail experience as enjoyable and engaging as traditional cocktails. By combining culinary innovation with deep consumer insights, Revvl is transforming how people enjoy alcohol-free beverages.
Industry Recognition and Expansion Plans
Since its launch, Revvl has gained significant industry recognition, proving its impact in the zero-proof beverage space. The brand has been featured in Hustle Weekly, Food Navigator USA, SupplySide Journal and the Specialty Food Association, receiving praise for its innovative approach and growing market momentum.
Additionally, Revvl has received key industry awards and funding, further solidifying its position as a leader in the alcohol-free beverage industry:
- Towson University StarTUp Accelerator ($10K stipend)
- Most Investable CPG Award – DC Startup Week Showcase
- BGE Energizing Small Businesses Grant ($20K award)
- Cureate CPG Pitch Competition Winner ($5K prize)
Looking ahead, Revvl is focused on scaling its presence and expanding its distribution network. In Spring 2025, the brand aims to generate at least $200,000 in sales by securing retail, hospitality and e-commerce distribution across D.C., Maryland and Virginia.
To support this growth, Revvl is actively seeking $250,000 in funding to expand production, marketing and distribution efforts. The long-term vision includes scaling nationally and internationally, making Revvl a household name in the zero-proof cocktail industry.
Sustainability and Community Impact
Beyond offering a premium zero-proof cocktail, Revvl is committed to sustainability and ethical business practices. The brand uses digitally printed cans, which reduce waste and improve recyclability, making it an environmentally responsible choice.
Additionally, Revvl actively partners with retailers, hospitality venues and event organizers that align with its mission of providing high-quality, zero-proof beverage options to consumers. Whether through in-store tastings, staff training or curated marketing initiatives, Revvl is building a strong network of partners dedicated to changing the way people experience alcohol-free drinks.
Revvl at Pitch & Mingle: The Lucky Pitch
Revvl is bringing its bold vision and innovative product line to Pitch & Mingle: The Lucky Pitch, where Livv and Lexx will compete for funding and exposure among top industry leaders and investors. Their passion for redefining the mocktail experience and their commitment to quality make them a strong contender at this year’s competition.
Revvl is more than just a brand—it’s a movement toward better, bolder, alcohol-free experiences. As the zero-proof cocktail market continues to evolve, Revvl is leading the way with innovative, high-quality drinks that provide an unmatched drinking experience for consumers who want the best of both worlds.
